Sugar In The Raw. I need to ask -- what inspired brainstorm yielded this product name? I’m familiar with branding, and you should never need four words to describe sugar. What, was “Sugar” too conventional? And what’s with the innuendo? Sugar In The Raw sounds indecent, stripped down, like it should be embarrassed by itself. Totally unrefined. Was “Sugar au naturale” also in the mix? Because we both know, there’s nothing sexier than sugar.
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Oh Gregg, the reason this sugar needs to be defined is because it is RAW. It's not just sugar, but it's RAW. That is why the it is in uppercase.
ReplyDeleteGeez man.